TEES
The in-person experience at Tastu is so well curated, the challenge for a t-shirt was to continue that level of attention to detail in the design choices. The shirt color and the custom size tag are nods to the wall color in the main entry room at the restaurant, and we brought in small elements of Texas through spot colors on the flag in the illustration and a custom Texas flag hem tag.
The main goal was to add some romance and polish to what was already existing by establishing a brand based on a extension of the in-person experience and utilizing new photography and video content. A secondary (but just as important) goal was to more clearly communicate details about reservations and bookings and make it easy for people to find and click, especially on mobile. Additionally, more information was included about the team, FAQs, press, and the overall experience.
WEBSITE
HEADWEAR
Simple logo tag beanie
(SOLD OUT)
Caps COMING SOON
Scope
Website
Merchandise
Illustration
Tatsu dallas
As of 2025, the two-year-in-a-row Michelin-starred omakase room, Tatsu, continues to be a must-try dining experience. Originally, Chef and team contacted TK for use of a custom illustration, which extended to the design of branded merchandise, and eventually redesigning and expanding content on their website.