When a badass musician friend, Paul Michel, was starting a new project, we collaborated initially on developing a consistent visual language for band assets and artwork to provide easier recognition for new followers. We created a logo, a type standard, photography direction, and graphic direction. When the time came to release the first single, Paul wanted a pretty straightforward lyric video to accompany the release – but – go big or go home, right? Based on Paul's direction of "Tron meets Ah-Ha's Take on Me" we suggested we go for a true music video instead, and the video for TRON was born after just two short weeks.