As Senior Art Director, I was brought on to the team at Samsung Live (Live Video Commerce) via their primary agency to oversee visuals, talent styling, and product styling. A major part of my assignment was to conceptualize pre-recorded segments and on-location shows the team could execute for more engaging content. During my short time there, the team graduated from a single live show per week to two (or more), executed an Earth Day special episode featuring multiple on-location segments, and developed a strategy for our hosts' visual expression through wardrobe/HMU.